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[Student Name] Lee Honors College Thesis
Program of Study
Fall 2022

Curriculum:

[Student Name]'s thesis will focus on marketers who found success during the COVID-19 pandemic. The thesis will be developed in five stages and will culminate in the defense of her work at the end of the semester. [Student Name] will be graded on the five stages which include:

• Research: Identifying companies who were able to successfully maneuver the uncharted marketing environment caused by the COVID-19 pandemic. Several companies will be selected for the final thesis.

• Insight Hypotheses: Formulate hypotheses as to why the selected companies had success during the pandemic. Support the hypotheses with secondary research. 

• Thesis Outline: Develop an outline of the thesis paper and begin writing the thesis. 

• Finalize Thesis and Rehearse for Defense: Finalize the written thesis, create the oral presentation, complete and submit all required LHC thesis paperwork, and rehearse the defense of the thesis. 

• Successfully Defend Thesis. 

Thesis Chair:

[Faculty Member Name] will serve as the thesis chair for [Student Name]'s thesis. [Faculty Member Name] and [Student Name] will meet at least once a week (at a minimum) during the fall 2022 semester.

Grading Procedure:

Schedule: