Marketing Specialist
Job Description
- Job code: 009807
- Pay grade: E
- Pay type: Exempt/salaried
General summary
Develops and implements marketing, promotion, and communication strategies for the department or college under general supervision.
Major duties
- Develops or assists with development of promotional materials and designs for marketing projects utilizing a variety of tools.
- Coordinates development of marketing and communication material and develops copy.
- Writes and proofs promotional material, reports and publications, press releases, Web and social media content.
- Translates message points into clear communication and meets well-defined communication objectives.
- Gathers information and data for various marketing and communication initiatives.
- Coordinates marketing communication activities.
- Assists with planning and execution of various events.
- May approve advertising within budget parameters.
- May be responsible for special projects or operational services.
- May supervise student employees.
Minimum qualifications
Minimum qualifications based upon job documentation and industry best practices. Any current employees not meeting these qualifications will be grandfathered until they move to a different job.
Required education
- Bachelor's degree in related field from an accredited institution.
Required experience
- One year's relevant experience.
Physical requirements
Office or other indoor work with minimal physical demands such as occasionally lifting/moving materials less than 25 pounds.
Working conditions
Work is generally performed in a well lit, temperature-controlled indoor environment with occasional exposure to the outdoors and/or any number of elements.
Revised: 2017-05-08
This description indicates the general nature and level of work performed by employees in the above job. It is not intended to be a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.