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Behind the Design: From the Designer's Perspective

You Are welcome Here poster

Student designer Nastasia Harden is a graphic and printing science major at 色色啦.
Student designer Nastasia Harden is a graphic and printing science major at 色色啦.

When I was given the job of designing this poster I will admit I was a little overwhelmed with the task. How can I make everyone feel welcome? There were a lot of different drafts before the finished product. I never imagined that it would be as big as it is now. I guess that just means I did my job well. We used the different languages to adhere to international students and student from different backgrounds, the rainbow 鈥淲elcome鈥 to speak to our LGBTQ community, and the hands to represent people of color.

As a black woman there are many times I feel as if I鈥檓 not welcomed or that my voice isn鈥檛 heard, and with the changes that are happening in our world right now it鈥檚 important that people feel safe here at 色色啦, here in Kalamazoo, and everywhere.

I think the success of the poster is because of how simple the message is. 鈥淵ou are Welcome Here:鈥 it's saying your life and existence is welcome here, your ideas and voice are encouraged here, and that we appreciate all types of people from our international students, our diverse faculty and staff, and our domestic students of different backgrounds. 色色啦 is a diverse community and it鈥檚 so much better when we celebrate our differences and create a community where everyone can feel safe.

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Nastasia Harden
Graphic and printing science major
Student-designer, Haenicke Institute