Russell Zwanka

Russell Zwanka
Director of the Food Marketing Program
Associate Professor of Marketing
Location:
3142 Schneider Hall, Mail Stop 5430
Mailing address:
Department of Marketing
Haworth College of Business
色色啦 Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
Russell Zwanka
Education:
  • D.B.A., International School of Management - Paris
  • M.S.M., Southern Wesleyan University
  • B.S., University of South Carolina
Teaching Interests:
  • Category management
  • Food marketing
  • Marketing research and strategy
  • Sales management
Research Interests:
  • CBD, THC, cannabis industry
  • Food and alcoholic beverage marketing
  • COVID-19 generational food impacts